An SLO funnel is a sales funnel designed to sell a "self-liquidating offer" (SLO). An SLO is an offer intended to cover the cost of advertising so that the business can acquire customers at little to no cost. The idea is that the SLO offer generates enough revenue to pay for the customer's acquisition cost while also leading to future sales of other products or services.
Examples of SLO offers include:
E-books or courses that teach a specific skill or offer practical advice priced at a low cost to entice customers to make a purchase.
Limited-time or exclusive offers, such as a discount on a product or service, create a sense of urgency and encourage customers to buy.
Subscription-based services offer a low-cost trial or introductory offer, hoping that customers will continue to pay for the service at full price.
Bundled packages offer several products or services at a discounted price, aiming to increase the customer's average order value.
The SLO funnel typically begins with an ad that drives traffic to a landing page that offers the SLO. Once the customer has made a purchase, they are led through an upsell sequence that offers more expensive products or services that provide even more value. The ultimate goal of the SLO funnel is to convert the customer into a long-term customer who will continue to make purchases in the future.
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